Elevating Arts Communication Through Insight
ArtComm: Your dedicated partner in Prague for strategic media relations, compelling artist branding, and impactful PR. Explore our resources and discover how to enhance your reach and resonance in the competitive arts world.
Explore Our Insights
Who We Are: Your Voice in the Arts
ArtComm was founded in the vibrant cultural heart of Prague with a clear purpose: to bridge the often-challenging gap between artistic creation and effective media communication. We recognized that incredible talent and groundbreaking work within the arts sector sometimes struggled to find the spotlight it deserved. Our journey began with a passion for both the arts and the power of strategic communication, aiming to provide specialized support tailored specifically for artists, galleries, cultural institutions, theatres, festivals, and media organizations navigating the unique Czech and international landscape.
We are more than just a PR agency; we are advocates, strategists, and partners deeply invested in the success of our clients. Our foundation rests on a profound understanding of the nuances within the art world – the deadlines, the exhibition cycles, the critical reviews, the need for authentic storytelling. We believe that impactful communication starts with listening intently to our clients' visions and goals. Our mission extends beyond simply securing press coverage; we strive to build lasting reputations, foster meaningful connections with audiences and stakeholders, and ultimately, contribute to a thriving arts ecosystem.
Furthermore, ArtComm is deeply committed to empowering the arts community through knowledge. We understand that navigating the media landscape can be daunting. Therefore, we dedicate ourselves to creating and sharing valuable educational resources, workshops, and insights. We believe that by equipping artists and cultural professionals with the right tools and understanding, we enable them to take greater control of their narratives and amplify their impact independently. Our Prague base gives us local insight, while our perspective remains global, ensuring your message resonates both here and abroad.
Our Core Values
Creativity
We approach every challenge with innovative thinking, crafting unique communication strategies that capture attention and reflect the originality of the art itself.
Expertise
Our team possesses deep, specialized knowledge of the arts and media sectors, allowing us to deliver targeted, effective, and results-driven campaigns.
Collaboration
We foster strong, transparent partnerships, working closely with our clients as an extension of their team to achieve shared objectives and mutual success.
Education
We are committed to sharing our expertise, providing practical insights and resources that empower artists and organizations to enhance their own communication capabilities.
How We Can Help Elevate Your Presence
We offer a comprehensive suite of communication services, meticulously tailored to meet the distinct needs and aspirations of the vibrant arts and media community in Prague and beyond.
Media Relations
We cultivate and nurture strong, credible relationships with key journalists, influential critics, bloggers, and established media outlets across print, digital, and broadcast platforms. Our proactive approach ensures your story reaches the right ears, securing meaningful and impactful coverage that enhances visibility and reputation.
Interview Coordination
Let us handle the complexities of media requests. We manage interview inquiries, coordinate schedules between artists, spokespeople, and journalists, provide thorough briefing materials, and offer media training to ensure confident and compelling delivery of your key messages.
Press Kit Creation
First impressions matter. We design and develop comprehensive, visually appealing, and professional digital and physical press kits. These essential tools contain curated information, high-resolution imagery, biographies, and key details, ensuring media contacts have everything they need.
Public Relations Strategy
We go beyond tactics to develop holistic PR strategies aligned with your specific objectives, target audience, and unique artistic identity. Our strategic planning includes message development, audience analysis, campaign timelines, and measurement frameworks for long-term success.
Event Promotion
From intimate gallery openings and book launches to large-scale festivals and theatre premieres, we create targeted promotional campaigns to generate excitement, attract media attention, and drive audience attendance, ensuring your cultural events receive the recognition they deserve.
Artist Branding
Your artistic voice is unique; your brand should be too. We collaborate with individual artists and collectives to define, refine, and articulate their distinct brand identity. We help craft compelling narratives and visual consistency across websites, portfolios, and communication materials.
Digital Media Management
In today's world, a strong digital footprint is crucial. We manage your social media channels, develop engaging website content, implement targeted digital advertising campaigns, and analyze performance to effectively connect with and grow your online audience.
Sharpen Your Communication Skills
Gain a competitive edge. Access our exclusive collection of guides, articles, and checklists, meticulously curated to empower artists and cultural organizations navigating the media landscape.
Crafting the Perfect Press Release for Artists
Unlock the secrets to writing compelling press releases that capture media attention. This practical guide covers structure, essential elements, common pitfalls, and tips specifically for the arts sector.
Request Guide
Leveraging Social Media for Exhibition Promotion
Discover actionable strategies for utilizing platforms like Instagram, Facebook, and LinkedIn to build buzz, engage potential visitors, and drive attendance for your art exhibitions and shows. Includes content ideas and best practices.
Request Article
Preparing for a Media Interview
Nail your next media appearance. This essential checklist walks you through key preparation steps, from understanding the outlet and anticipating questions to refining your key messages and managing nerves.
Request ChecklistStay Updated
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What Our Partners Say
Elena Petrova
Director, Galerie Moderní
"ArtComm's strategic approach to media relations significantly increased the visibility of our gallery opening in Prague. Their deep understanding of the local and international arts scene is truly unparalleled. The team was professional, responsive, and secured coverage we wouldn't have achieved alone."
Tomáš Novák
Lead Artist, Studio Collective Kreslit
"The artist branding guidance we received from Jana and her team at ArtComm was transformative. It helped our collective clarify our core message and visual identity, enabling us to connect authentically with a much wider audience and attract new collaborations."
Anna Horáková
Marketing Manager, Prague Arts Festival
"ArtComm's expertise in digital media management brought our festival's online presence vibrantly to life. Their creative content strategies significantly boosted engagement. The educational resources they shared were also incredibly valuable for upskilling our internal team."
Our Dedicated Team
Meet the passionate professionals driving ArtComm's success and championing arts communication in Prague.
Jana Svobodová
Founder & Lead Strategist
With over 15 years shaping narratives in the arts PR landscape, Jana founded ArtComm to offer bespoke communication solutions. She excels in developing high-impact media campaigns, fostering strategic partnerships, and providing insightful counsel to leading artists and institutions.
Pavel Dvořák
Media Relations Manager
Pavel is a master connector, adept at building strong, trusting relationships between artists, cultural organizations, and key media figures. He possesses a keen eye for compelling stories and consistently secures prominent placements across diverse media channels.
Martina Černá
Digital Communications Specialist
Martina brings creativity and analytical skill to the digital realm. She crafts engaging online narratives, manages dynamic social media strategies, optimizes website content, and leverages digital tools to build strong artist brands and connect with online audiences effectively.
Get in Touch
Send Us a Message
Ready to elevate your arts communication strategy or have questions about our educational resources? Fill out the form below, and our team will get back to you promptly.
Contact Information
ArtComm
156/45 Sokolovská Street, Floor 3
186 00 Prague 8 - Karlín
Czech Republic
Phone: +420 222 555 888
Email: contact@<?php echo $_SERVER['HTTP_HOST']; ?>
Hours: Monday - Friday: 9:00 AM - 5:00 PM (CET)